5. Discussion and conclusion
Replying on a systematic literature review, our study integrated previously fragmented and disconnected research results. Our findings reveal that there exist significant influences of both organizational and national cultures on innovation and different cultural dimensions have different effects on innovation. We also find that the influence of culture on innovation presents different characteristics in different historical stages, clearly indicating the influence is continuous and varied. By applying systematic literature review and disentangling contradictions in existing literature, we identify research gaps, challenges, and opportunities for future studies, which can be particularly relevant for both researchers and business practitioners.
First, through the systematic literature review, this study found that different dimensions of both organizational culture and national culture have a general or overall impact on innovation. In particular, studies addressing the distinct role played by cultural dimensions in different innovation process, including new product development ( Jassawalla and Sashittal, 2002), service innovation (Kenny and Reedy, 2006), administrative innovation (Kenny and Reedy, 2006), and process innovation (Lyons et al., 2007; Kalyar and Rafi, 2013). However, findings from the majority of previous empirical studies are relatively absolutized and there is a limited dialectical point of view on either positive or negative impact of cultural dimensions on innovation. Put differently, most of existing empirical studies are only addicted to determining whether the p-value is significant or not, leading to ignorance of the true underlying logic of the impact of culture on innovation. For example, Jones and Davis (2000) and Rujirawanich et al. (2011) concluded that the Confucianism has a positive influence on innovation, but they ignore the positive impact of short-term orientation on the radical innovation.