Conclusion and implication
This study investigated the influence of green initiatives and green performance on financial performance for the top 500 publicly traded companies in the world. The study revealed that companies in European countries and Canada lead in the green initiatives and green performance, followed by the USA and Japan. China and Hong Kong lag behind compared to other countries.
The results show that green initiatives have a positive impact on green performance. However, green initiatives have a weak and negative impact on financial performance. In addition, it is found that green performance has a positive impact on financial performance. Therefore, it can be inferred that the impact of green initiatives on financial performance is not direct. Green initiatives will likely have a direct positive impact on green performance, which in turn has a positive impact on financial performance.
The results also show that the impact of green initiatives on green performance varies by country. The adoption of green initiatives which includes pay link, sustainability themed committee, and audit has the strongest impact on green performance for companies based in the USA and for FGCS countries. The impact of green initiatives on green performance is moderate for companies based in China and Japan and non-existent for companies based in the UK. Among all green initiatives measures, sustainability themed committee and audit were more likely to impact green performance than pay link.