3. Discussion
In this paper, we began with the aim of achieving an increased understanding of competing demands, specifically of paradoxes, and of how organizations and their members can approach and deal with the resulting tensions. We specifically situated design thinking in organization studies and used it as a conceptual bridge to show how we can use it to deal with paradoxes and paradoxical tensions. To do that, we illustrated the building blocks of design thinking, namely, an integrative perspective, a symmetric organizational form, a process characterized by abduction and reframing, and an open-minded mindset. When framed in that way, design thinking could illuminate a context that enables organizational members to synthesize paradoxical tensions. It also focuses our attention towards an integrative perspective that engages the broad both–and views (Sanchez-Runde & Pettigrew, 2003; p. 245; Stroh & Miller, 1994). Fig. 2 shows how our conceptual framework of design thinking is assembled when aiming for synthesizing as a creative alternative.