Conclusion
Prior research has shown significant, but not consistently solid, relations between creative self-efficacy and employee creativity. In line with social cognitive theory’s description of highlighting self-regulation functions in social cognitive process, we find that feedback-seeking behavior determines the influence of creative self-efficacy on employee creativity and, furthermore, that promotion focus moderates the relation between creative self-efficacy and employee creativity via feedback-seeking behavior. The study testifies to the suitability of a proactive perspective missing in the study of creative self-efficacy and employee creativity and complements prior motivation research by considering regulatory focus as a boundary condition that affects individuals’ processing and behavior orientation and, thus, leads to differing individual behavior.
