دانلود رایگان مقاله انگلیسی مسئولیت اجتماعی شرکت و ظرفیت های نوآورانه: چشم انداز سطح کلان - نشریه الزویر

Abstract

This study explores the link between macro (country-level) corporate social responsibility penetration and innovative capacity presenting new findings on the potential influence that various elements shaping innovation have on the endorsement of social responsibility among national business systems. Relying on cross-sectional data, a composite index for quantifying the proliferation of corporate social responsibility is employed and well-established innovation metrics are utilized. Findings do not contradict the preceding but limited evidence on corporate social responsibility practices considering innovation, nevertheless, the negative relationships found in our empirically supported and internally consistent proposed models merit supplementary consideration and examination. The paper offers new insights to innovation theorists and political economy researchers for more detailed investigations of critical drivers, such as innovation, which shape country-level corporate social responsibility specificities of and potentially encapsulate a critical parameter in the self-regulation agendasetting of business entities. In these lines the study indicates that innovation, as moderator of corporate social responsibility adoption, has to be included in empirical models where measures of corporate social responsibility penetration and innovative potential are employed.

6. Concluding remarks

The paper is not without limitations that highlight fruitful opportunities for further research. As the underlying link between the two multifaceted concepts is complex, the study’s findings emphasize that innovation should be included in empirical models investigating moderators of CSR adoption, opting for alternative or industry-specific metrics of CSR penetration and innovative capacity. The NCSRI index employed in operationalizing CSR penetration relies on secondary data derived from internationally-accepted schemes and excludes those regional and/or country-specific initiatives that firms may support. By relying on the NCSRI a large number of countries has been excluded, leaving plenty of room for novel and perhaps more rigorous constructs of macro-level CSR assessment to be devised and applied on larger samples or specific regional settings which could test the soundness of our findings. Such measures could draw beyond secondary/archival data, where this study relied on, and focus on primary data. Future research may consider such regional schemes in devising respective country-level CSR variables and also incorporate regionally-specific control variables into model specifications. In this respect, researchers could utilize structural equation modelling and panel data over a timeline to allow a dynamic investigation of how core elements of national innovative potential may influence CSR and its various dimensions (Hull and Covin, 2009).