دانلود رایگان مقاله انگلیسی تاثیر مسئولیت اجتماعی شرکت ها بر مشارکت کارکنان - امرالد 2017

Abstract

Purpose – The purpose of this study is to explore the influence of corporate social responsibility (CSR) on employee engagement, motivation and job satisfaction on the staff members of two multinational companies in Greece (Procter & Gamble [P&G] and Unilever). Design/methodology/approach – A quantitative methodology in the form of statistical analysis of the results was derived from the responses on an employee engagement questionnaire. Findings – Findings show that employees are proud to identify themselves with companies that have a caring image. CSR is also positively linked to employee engagement for both companies. Research limitations/implications – The small size of the sample is a limitation because it leaves no room for generalising the findings. Secondly, although some of the hypotheses were backed by the data, he findings are not strong enough, as the reported correlations are too small. Practical implications – Practitioners and marketing professionals can benefit from this research by absorbing the fact that employees feel engaged, satisfied and motivated when they play a positive role in the society through their work. As a result, it would be constructive for professionals to plan CSR strategies and involve employees both in planning and execution of those strategies. Originality/value – Unlike other studies, the authors tried to examine the link between CSR and employee behaviour amid Greece’s financial difficulties.

6. Discussion and concluding remarks

This study aims to highlight similarities and differences between CSR and employee behaviour among two multinational companies in Greece. Regarding H1, the results for both companies indicate that a small correlation between CSR and employee engagement, which is consistent with literature (Glavas and Piderit, 2009; Ferreira and Real de Oliveira, 2014). The findings promote the view that employees are willing to go the extra mile if they believe that their work is significant for the community (Glavas and Piderit, 2009). As work engagement has been described as commitment and loyalty to one’s job (Peterson, 2004; Kim et al., 2009) and strongly linked to a feeling of pride, it is reasonable to assume that the respondents are proud to identify themselves with companies that have a caring image.

Different results were found for P&G and Unilever for H2 and H3. There was lack of correlation between motivation and job satisfaction to CSR for P&G, whereas a small correlation between the variables was reported for Unilever. After visiting Unilever’s corporate website, we were able to identify that there is an annual CSR report that highlights Unilever’s dedication to providing a safe and healthy workplace and they admit that engaging and motivating employees is a top priority for them (Unilever, 2014). Surprisingly, employee engagement and motivation is equally underlined by P&G’s annual report (P&G, 2015), even though we were unable to find any correlations in our study. A possible explanation is given by Adkins et al.