Limitations and research direction
The study adopted a cross-sectional research design with a smaller data set from a single organization, lacking in the generalization of the results. We recommend the replication of this study with larger longitudinal data set from different companies to confirm the place of organizational pride to establish a causal relationship. We did not include any moderator that provides the opportunity to the researchers to investigate the boundary conditions that can have a potential impact on this relationship. As we missed cultural dimensions in our study, the future studies can test the impact of cultural dimensions for making cross-regional comparisons.
The present study found the positive correlation of CSR with employee’s DSIW. Social learning theory and social influence explain the mechanism how employees tend to imitate the organization’s actions in their behavior. The employees who perceive CSR initiatives positively are strongly identified with the company and consequently feel a sense of pride due to the membership. This pride, in turn, generates the employee’s desire to influence the others. The study highlights the importance of CSR activities on the employees’ positive psychological states and provides the managerial implication to reinforce these activities to gain a competitive edge and better society.