دانلود رایگان مقاله پاسخ شرکت به سرقت موسیقی آنلاین

Abstract

Additive manufacturing, also known as 3-D printing, offers exciting opportunities for business but threatens to bring with it a new generation of prosumers (i.e., individuals who are both producers and consumers) who can infringe copyrights within their own homes based upon downloaded, digital designs. This article presents an analogous discussion of the music industry’s war against online piracy to the hypotheticalthreat additive manufacturing posesto traditional industry. The author examines examples from contemporary media and academic literature to identify five indicative concepts that specialist and non-specialist managers should acknowledge in developing effective anti-piracy strategies: changing consumer expectations, the negative impact of legal recourse, the pervasiveness of new technology, the de facto stalemate of piracy, and the importance of networks. The author considers how these lessons can inform anti-piracy strategies and guide managers and entrepreneurs in protecting existing rights and engaging with new market paradigms.

4.2. An opportunity for entrepreneurs?

This article has highlighted the immature nature of AM and, consequently, the potential role of the entrepreneur. Like early online music services, AM lacks homogenization. Using iTunes as a hypothetical benchmark, it can be argued that widespread consumer adoption of AM can be achieved when a Corporate responses to online music piracy 75 specific paradigm is realized: the development of standardized protocols of reduced complexity that encourage adoption by consumers who possess a reduced technical proficiency. An online marketplace offering compatible designs, replicating the iTunes store, would present a common user experience while product standardization would allow the same for supplies and accessories. Finally, P2P’s use of online communities could be replicated to support enterprise and further adoption.