Conclusions
This paper offers the first comprehensive review and analysis of literature regarding e-commerce LML distribution structures and their associated contingency variables. Specifically, the study offers value by using a design framework to explicate the relationship between a broad set of contingency variables and the operational characteristics of LML configuration via a set of structural variables with clearly defined boundaries. The connection between contingency variables and structural variables is critical for understanding LML configuration choices; without understanding this connection, extant knowledge is non-actionable, leaving practitioners with an overwhelming number of seemingly relevant variables that have vague relationships with the structural forms of last-mile distribution.
From a theoretical contribution perspective, this paper identifies attributes of delivery performance linked to product-market segments and the system dynamics that underpin them. This understanding of the interrelationships between LML dimensions enables us to classify prior work, which is somewhat fragmented, to provide insights on emerging business models. The reclassification of LML structures helps practitioners understand the three dominant system dynamics (push-centric, pull-centric, and hybrid) and their related contingency variables. Synthesising structural and contingency variables, the network design framework (Table IV) sets out the connections, which when reformulated (Table V), provide practitioners design prescriptions under varying LML contexts.