دانلود رایگان مقاله انگلیسی تجارت الکترونیکی محرک مصرف کننده: برنامه تحقیقاتی در مدل های لجستیک آخرین مایلی - امرالد 2018

Abstract

Purpose – The purpose of this paper is to re-examine the extant research on last-mile logistics (LML) models and consider LML’s diverse roots in city logistics, home delivery and business-to-consumer distribution, and more recent developments within the e-commerce digital supply chain context. The review offers a structured approach to what is currently a disparate and fractured field in logistics. Design/methodology/approach – The systematic literature review examines the interface between e-commerce and LML. Following a protocol-driven methodology, combined with a “snowballing” technique, a total of 47 articles form the basis of the review. Findings – The literature analysis conceptualises the relationship between a broad set of contingency variables and operational characteristics of LML configuration (push-centric, pull-centric, and hybrid system) via a set of structural variables, which are captured in the form of a design framework. The authors propose four future research areas reflecting likely digital supply chain evolutions. Research limitations/implications – To circumvent subjective selection of articles for inclusion, all papers were assessed independently by two researchers and counterchecked with two independent logistics experts. Resulting classifications inform the development of future LML models. Practical implications – The design framework of this study provides practitioners insights on key contingency and structural variables and their interrelationships, as well as viable configuration options within given boundary conditions. The reformulated knowledge allows these prescriptive models to inform practitioners in their design of last-mile distribution. Social implications – Improved LML performance would have positive societal impacts in terms of service and resource efficiency. Originality/value – This paper provides the first comprehensive review on LML models in the modern e-commerce context. It synthesises knowledge of LML models and provides insights on current trends and future research directions.

Conclusions

This paper offers the first comprehensive review and analysis of literature regarding e-commerce LML distribution structures and their associated contingency variables. Specifically, the study offers value by using a design framework to explicate the relationship between a broad set of contingency variables and the operational characteristics of LML configuration via a set of structural variables with clearly defined boundaries. The connection between contingency variables and structural variables is critical for understanding LML configuration choices; without understanding this connection, extant knowledge is non-actionable, leaving practitioners with an overwhelming number of seemingly relevant variables that have vague relationships with the structural forms of last-mile distribution.

From a theoretical contribution perspective, this paper identifies attributes of delivery performance linked to product-market segments and the system dynamics that underpin them. This understanding of the interrelationships between LML dimensions enables us to classify prior work, which is somewhat fragmented, to provide insights on emerging business models. The reclassification of LML structures helps practitioners understand the three dominant system dynamics (push-centric, pull-centric, and hybrid) and their related contingency variables. Synthesising structural and contingency variables, the network design framework (Table IV) sets out the connections, which when reformulated (Table V), provide practitioners design prescriptions under varying LML contexts.