دانلود رایگان مقاله ارتباط فرهنگ کاتالان در یک جامعه جهانی

abstract

This case study describes the communication objectives of the Catalan! Arts organization based in the autonomous region of Catalonia in Spain. Best practices in public relations, particularly in digital and social media, are described. The authors highlight the use of sound and bold visuals in public relations programming, and address the importance of interactive tactics. Program evaluation includes digital analytics plus an analysis of cultural industry export data and employment statistics in the creative industries. The case is an example of identity-based communication in international public relations. It also adds to the literature on public relations in government and arts organizations.

4. Discussion

The present study makes three main contributions to public relations. First, the study sheds insights on best practices in public relations, especially concerning digital communication. Second, it expands the literature beyond corporate public relations to demonstrate contributions by government and arts-focused organizations. Third, the case study is an illustration of cultural identity-focused public relations and thus rejects the confines of the nation state as central to international public relations scholarship. The next section elaborates on these findings.