دانلود رایگان مقاله اینجا کلیک کنید برای توافق: مدیریت مالکیت معنوی هنگام جمع آوری راه حل ها

Abstract

Tapping into the creativity of a crowd can provide a highly efficient and effective means of acquiring ideas, work, and content to solve problems. But crowdsourcing solutions can also come with risks, including the legal risks associated with intellectual property. Therefore, we raise and address a two-part question: Why–—and how–—should organizations deal with intellectual property issues when engaging in the crowdsourcing of solutions? The answers lie in understanding the approaches for acquiring sufficient intellectual property from a crowd and limiting the risks of using that intellectual property. Herein, we discuss the hazards of not considering these legal issues and explain how managers can use appropriate terms and conditions to balance and mitigate the risks associated with soliciting solutions from a crowd. Based on differencesin how organizations acquire intellectual property and limit associated risks, we identify and illustrate with examples four approachesfor managing intellectual property (passive, possessive, persuasive, and prudent) when crowdsourcing solutions. We conclude with recommendationsfor how organizationsshould use and tailor the approaches in our framework to source intellectual property from a crowd. # 2016 Kelley School of Business, Indiana University. Published by ElsevierInc. Allrights reserved.