دانلود رایگان مقاله انگلیسی طراحی مدل کسب و کار در کارآفرینی پایدار: منطق تجاری - نشریه الزویر

abstract

Sustainability entrepreneurs often rely on innovative approaches and business models to build a commercial logic for achieving social or ecological goals. We employ a deductive multiple-case study that builds upon a business model design framework to illuminate the commercial logic of hybrid/sustainable businesses. We identify four clusters of design themes and elements: niche novelty, integrated novelty, intermediary approaches, and platform approaches. We link our findings to the extant literature and provide suggestions for researchers and sustainable entrepreneurs for putting these design elements and themes into practice.

5. Discussion and conclusion

5.1. Theoretical implications

Researchers continue to dedicate considerable attention to hybrid businesses. However, little is known about the commercial orientation of hybrid businesses as a prerequisite for contributing to a more sustainable society. This study thus responds to the calls for research on what the architecture of a hybrid business activity system looks like (Hargadon and Douglas, 2001; Romme, 2003; Venkataraman et al., 2012) in order to design a business model to achieve (economic) sustainability for themselves and to contribute to a more sustainable society (Murphy and Coombes, 2009; Wilson and Post, 2013). We analyzed business models in hybrid ventures from the perspective of business model design to shed light on the question of how sustainable entrepreneurs strive for commercial stability in their ventures, allowing them to attain multiple sustainability-related goals. We find that the case companies fit well into Bocken et al. (2014) conceptual archetypes of sustainable business models. Against this background, the results of the empirical study revealed several notable findings, which also provide fruitful insights for academia.