دانلود رایگان مقاله برنامه ریزی به جا مانده کسب و کار برای رویداد بزرگ مورد بررسی جام جهانی 2022 قطر

abstract

This study aimed to explore the processes of business networking which lays the foundation for business legacy outcomes initiated by the award of a mega event in a region. Building on the work of Spilling (1996) on mega event business impacts, we interviewed 24 stakeholders in Qatar from sport organizations about business planning and impacts of the 2022 World Cup in Qatar. Qualitative data analysis revealed a process that involved a relationship between certain factors. For example, country context factors included political, religious and cultural elements. These country context factors can create business drivers and barriers that lead to sustainable business networking event legacy outcomes. Drivers and barriers included networking complexity factors, speed of internationalization, and country constraints. Targeted sustainable business networking legacy outcomes involved cultural change, innovation, social and human capital development and re-positioning of the country in the business world.

8. Discussion

The purpose of this study was to explore the process that creates sustainable business and networking legacy from the catalytic effect of hosting a mega sport event. Given the literature review on business networking we synthesized our results to propose a new model that presents areas of business legacy planning based on stakeholders' input eight years before the event is hosted. Specifically, the model presents outcomes related to context factors such as the profile of the host country in terms of religious, cultural and political aspects in tandem with the sport event, and how the event in combination with the country context collectively create drivers and barriers for long term business development that have enduring effects for the host country. The enduring effects included shifts in culture of doing business with Western influential parties, innovation that permeates certain fields such as venue construction and new ideas in event delivery, social and human capital development and changes in perception about the region globally through the creation of business relationships.