دانلود رایگان مقاله کسب و کار و جامعه: ایجاد ارزش مشترک

Abstract

With corporations playing a dominant role in society today, the centrality of the role of business to society is being researched from multiple perspectives ranging from moral, legal, economic, strategic, social, and environmental. Several approaches to and theories on the subject have emerged in the literature over the years, such as corporate social responsibility, stakeholder management, shared value, corporate citizenship, and corporate environmentalism, and have found acceptance in practice as well. This paper surveys the changing approaches to the role of business in society and reflects on some of the practices in a conversation with NR Narayana Murthy, Founder, Infosys.

The role of business in society: In Conversation with N. R. Narayana Murthy, Founder, Infosys N. R. Narayana Murthy Founder, Infosys Limited In 1981, Narayana Murthy founded Infosys, a global software consulting company headquartered in Bangalore, He served as the CEO of Infosys during 1981–2002, as the Chairman and Chief Mentor during 1981–2011, and as the Chairman Emeritus during August 2011–May 2013. Under his leadership, Infosys was listed on NASDAQ in 1999. Mr. Murthy articulated, designed, and implemented the Global Delivery Model, which has become the foundation for the huge success in IT services outsourcing from India. He has led key corporate governance initiatives in India. He is an IT advisor to several Asian countries. He serves on the boards of Ford Foundation, United Nations Foundation, Rhodes Trust and the Institute for Advanced Study in Princeton, New Jersey. He has served as a member of the HSBC board and the Unilever board. He has served on the boards of Cornell University, Wharton School, and the Graduate School of Business at Stanford University. He has also served as the Chairman of the Indian Institute of Management, Ahmedabad.