دانلود رایگان مقاله انگلیسی پداگوژی برندسازی: برندینگ سلف حرفه ای برای ارتقاء شغلی در علوم زیستی - تیلور و فرانسیس 2018

ABSTRACT

Teaching a student how to get a job is just as important as teaching them how to do that job. This article identifies practical resources geared towards building self-awareness regarding students' personal brands, including identifying strengths, as well as areas for improvement for career advancement. A personal brand includes skills and experiences on a resume, a professional photograph, a professional philosophy, communication abilities, and behavior/personality attributes. Sample projects from two different universities—(a) “Brand Me” and (b) “Brand You”—are provided to exhibit how personal branding can be exemplified in pedagogical forms that are advantageous for both learners and educators. The outlined projects can be implemented in various related academic fields of study (i.e., physical education, health promotion, coaching education). This work addresses pedagogical goals and instructional outcomes of communication strategies, self-marketing skills, critical thinking and reflection, and technological implementation for sport management and kinesiology students. Such goals are accomplished through the examination of representative self-marketing tools (e.g., infographic resumes, virtual presentations, branded websites) and signifying the application of such tools, including addressing nuisances pertaining to how such methods can be integrated into sport management and kinesiology pedagogy.

Conclusion

Material offered in this article proposes that personal branding is a significant process that should be integrated into kinesiology curriculum. Information detailing sample projects aimed at providing evidence of students’ self-marketing skills and supporting personal reflection is detailed. Engaging and innovative personal branding artifacts (e.g., infographic resumes, websites, Prezis) can serve as beneficial tools for individuals pursuing employment. Such tools can present a form of visualization that is able to transcend the traditional resume (Lee & Cavanaugh, 2016a, 2016b).

As the reach of social networking will undoubtedly continue to proliferate, the value of such media can have a great impact on how individuals are able to communicate messages that they seek to convey. By designing a philosophy audio/visual presentation, students can tell the “story” using their voice and professional experiences to illustrate their brand.