دانلود رایگان مقاله محو کردن مرز تولید مصرف ساخت کیف لوکس شخصی من

abstract

Leather crafting of leather wallets or bags exhibiting similar designs as prestige brands is an emerging hobby among fashion-forward Korean consumers. This study examines the motivations of this emerging craft consumer. Data collected using in-depth interviews and participant observations support the following observation. A conspicuous or materialistic orientation and traditional values of crafting drive consumer participation in leather crafting. The study's findings identify this group of people, labeled neo-craft consumers, as exhibiting Homo Faber (Bergson, 1983) and Homo Ludens (Huizinga, 1950) characteristics. Neo-craft consumers create a new type of consumer culture which blurs production and consumption boundaries.

5. Conclusion and discussion

5.1. The ambivalence of crafting alternative goods Findings suggest that production includes the domain of consumers who participate in production both for economic reasons and for fun. Craft consumers find happiness and amusement participating in the production process. Afterwards, they have a finished good serving both utilitarian and hedonic needs. Both replications and original designs are handmade by craft consumers. Arguably these items are unique, priceless, and satisfy craft consumers with their beauty and artistry. The boundary of the juxtaposed concepts of Homo Faber as man the maker and Homo Ludens as a playing man blurs for this group. These craft consumers acquire satisfaction and feel accomplishment by turning production into personal entertainment. They admire their artwork during the production process and use that process afterwards. Furthermore, two contrary concepts, namely, production and consumption occur for the same person. Findings suggest that the boundaries of consumption and production blur and integrate through the practice of craft activities and craft consumers simultaneously work and play during the process of making and using their own leather goods