دانلود رایگان مقاله انگلیسی ارزیابی چالش های پذیرش تجارت الکترونیکی در تانزانیا - وایلی 2018

A study of 100 managers at Information Technology and e-commerce companies in three districts of Dar-es-Salaam, Tanzania’s largest city, identifies the principal factors impeding the spread of e-commerce in that area. These include budget constraints, poor Internet penetration, a low level of computer literacy, and a lack of skills and training. By addressing these issues, along with users’ security and privacy concerns, organizational leaders can help foster the adoption of e-commerce technologies that can lead to increased efficiency, profits, and market reach.

4 | TOWARD ACCEPTANCE OF E-COMMERCE Many

studies have supported the value and advantages of e-commerce adoption, such as improved customer service (Abid, Rahim, & Sheepers, 2011) and improved communication, operational efficiency, accuracy, reliability, time management, and flexibility (Sajuyigbe, 2012). The findings of this study reveal that there is a strong positive relationship between e-commerce technologies adoption and impact on business processes. This means that as enterprises adopt e-commerce technologies, they are likely to see changes in their business processes. Among the possible benefits are increased efficiency, profits, and market reach, as well as reduced costs. With those benefits, however, comes the need to address the security and fraud risks that also may result from e-commerce activities.

The level of e-commerce readiness among the people of Tanzania is not advancing because of poor physical and network infrastructures, inadequate resources, a low level of computer literacy, widespread poverty, and concerns over costs, security, and privacy.