دانلود رایگان مقاله انگلیسی پیشرفت در تحقیقات رسانه های اجتماعی: گذشته، حال و آینده - اشپرینگر 2017

Abstract

Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/ or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field.

6 Conclusions

This paper discusses the findings of 132 publications contributingtotheliteratureonsocialmedia.Multipleemergentthemes in this body of literature have been identified to enhance understanding of the advances in social media research. By building on empirical findings of previous social media research, many new studies have been successful in theorizing the nature of most social media platforms. User-generated content allows collective understanding, which is a massive machine-human knowledge processing function capable of managing chaotic volumes of information. Some key conclusions relevant to stakeholders,includingresearchers,havebeenidentifiedhere.

& Social media technologies are no longer perceived just as platforms for socialization and congregation, but are being acknowledged for their ability to encourage aggregation.

& In reviewing the 132 publications on social media and social networking, it was observed that most studies used social exchange theory, network theory and organization theory to support their studies.

& Facebook, online communities, and twitter are the three most popular networks targeted by publications in the field of social media research.

& Publications in 2011 were still reporting user-generated content as a new type of online content. However, the last six years have seen tremendous scholarly progression in discussing the many applications of social networking, highlighting the highs and lows associated with its use.