دانلود رایگان مقاله دستیابی به پایداری محیطی مورد برای همکاری چند لایه در میان رشته ها و بازیکنان

abstract

The sustainable development (SD) paradigm challenges global production and consumption, and the legitimacy of corporations. In this paper we examine corporate responses to legitimacy challenges posed by SD. Corporations initially responded to SD with “eco-efficiency” and corporate social responsibility. More recently, we observe a process of multi-layered collaboration that we here call “hybridization”. In this approach corporations meld their interests with those of key stakeholders – government, political actors, public, consumers, and nongovernmental organizations – in the process of achieving environmental sustainability. This exploratory study describes several examples of the hybridization strategy. We explore how corporations are being transformed by hybridization and also transforming the capitalist system in the process.

6. Discussion and conclusion

As the world copes with multiple interconnected crises involving our global ecosystems, and global financial systems, organizations will continue to face increasing legitimacy challenges. In coping with these challenges businesses, governments and NGOs find themselves in strange and uncertain engagements with each other. Easy solutions or the “low hanging fruit” like eco-efficiencies and CSR are already being pursued, but they are limited by technology and conventional risk-benefit calculus. Moreover, since most companies have started adopting these practices, they do not serve to distinguish a company. Understanding the available options and developing sensible strategies requires us to comprehend how organizations can collaborate, partner, or combine their interests and forms to most effectively meet societal demands. Managers seeking deeper redress to legitimacy questions will be well served by considering possibilities of hybridization.