دانلود رایگان مقاله معتبر در مقابل غیر معتبر: چگونه اعتباربخشی به ادراکات و آمادگی بر ارائه مشاوره اخلاقی تاثیر می گذارد

abstract

Scholars and industry trade public relations have suggested that public relations practitioners should provide ethics counsel and debated the degree to which practitioners accept the role of an ethical conscience. Through survey research with more than 400 educators and practitioners, this study provides evidence that the majority of practitioners and educators believe this is public relations’ responsibility. In addition, the results reveal that accredited public relations practitioners are more likely to say they feel prepared to do so, and are more likely to offer ethics counsel than practitioners who are not accredited. The study also provides insights into some of the ethical issues that practitioners are most likely to face, what types of ethics training they have received, and their roles in promoting an ethical workplace.

5. Discussion

Consistent with previous research (Sha, 2011a, 2011b), this study found evidence of significant differences among public relations practitioners who are accredited compared to those who are not. Accredited practitioners were more likely to say they personally felt prepared to provide ethics counsel, to believe that practitioners should provide this type of counsel and to report that they personally were likely to provide ethics counsel. These findings are consistent with previous research that found that accredited practitioners were more likely to engage in public relations ethics competencies when compared to non-accredited practitioners (Sha, 2011b). These findings offer further support for the value of accreditation.