Abstract
Applying big data technology to intelligent marketing of agricultural products is the development trend of agricultural product production and marketing information service, and is an important measure to improve farmers' income and realize targeted poverty alleviation. After analyzing the existing problems of intelligent marketing of agricultural products in the era of big data, this paper constructs the innovation mode of intelligent marketing technology of agricultural products in the era of big data from the collection, storage and analysis technology of big data of intelligent marketing of agricultural products, the construction of the big data center of intelligent marketing of agricultural products and the construction of the public platform of intelligent marketing information service of agricultural products Can be applied in marketing.
5. Conclusion
With the rapid development of the new generation of information technology represented by big data technology, intelligent marketing of agricultural products based on big data technology will be the development trend of agricultural product production and marketing information service. In view of the existing problems of intelligent marketing of agricultural products in the era of big data, this paper puts forward the innovation mode of intelligent marketing technology of agricultural products from five aspects: the collection, storage and analysis technology of agricultural products intelligent marketing big data center and the construction of public platform of agricultural products intelligent marketing information service, which is directly applied to Yunfu City where the author is located To achieve real-time linkage between small farmers and agricultural market participants, increase farmers' income, and achieve certain results. However, with the continuous development and progress of the new generation of information technology and mobile Internet era, in the future, further research can be carried out in the field of intelligent marketing of agricultural products.
