ترجمه مقاله تاثیر مدیریت ارتباط با مشتری و رابطه آن، از طریق بررسی واکنش های مشتریان - نشریه الزویر

Abundant and diverse channels providing customers access to information and distribution of goods to choose a product competitive space, reduce their loyalty to the supplier. For this reason, the question of how to communicate effectively with customers and their survival, including the most important issues affecting the durability and stability of the company's competitiveness and profitability in them. The main objective of this study was to examine the relationship between customer relationship management and customer response among customers in Tehran LG Company. The method used in this study is a descriptive survey. Also, due to the potential application of the research results in the area of Tehran's research group. In this Survey we used questionnaire. In order to Analysis the validity of the survey instrument used structural equation modeling approach. After confirming the validity of the study is to Analysis the assumptions of regression. The analysis results showed that Internet service and customer response, brand development, and the customer support and response to price, brand development, brand preference, purchase castle and finally the reaction to price support and marketing, brand development, brand preference and intend to buy a significant relationship was observed.

1. Introduction

In new world, possibility of production and lots products services causes increases the ratio of supplies to demands. Thus. Producers have no choice just to satisfy customers. Bazar and supply are not defined in limited instruments, more. Experiences showed that organization which pay more attention to customers, products, bazar, sell, buy,competition, advertisement, quality,..wouldn’t be successful and would lose their funds too. With the emergence of competitive economic, customer- center and customer satisfaction concepts has been the base of the base of work and organization s that haven’t pay attention to these concept and will omit from bazar (Tavalai ,2008). Relationship marketing is following creating relationship with targeted customers to motivate them to buy from that organization in in future again, and motivates others to buy, too. He best approach of keeping customers is highly satisfied them and paying attention to their values.As the result customers will be loyal to that company. Customersrelationship with management is due to give more value to customer and achieving tangible and intangible benefits in this relationship an customers relationship management is being a competitive advantage. today customers are along with organization s’ members in good productions ,and give services and competitive skills ,and capability .therefore , effective management in relationship with customers and creating and giving values to them is the most important subject that is interested by researchers and organization managers . According to customers viewpoint, bazars’ productions are not so different from each other. Thus, if one brand of a production is not in hand, the other brand will be substituted by customers, which shows the lack of costumersloyalty. Price competition lost its positions and market –oriented organizations, concentrated on new instruments and customer-center in marketing to keep and improve customers’ loyalty instead of competition on cost. This study investigates on the research project in the framework of statement of problem, significant of the study, question goals,and key words .

7. Conclusion and results

This study tried to evaluate customers relationship management with Internet service performance, customers support performance, and marketing performance .the result was the same as the other researcher (Wu &Luwu , 2012).

In research hypothesis the significant relationship between Internet service and reaction to price was concluded .it concluded that improving Internet service in the company can improve reaction to price .in this research hypothesis, the relationship between Internet service and reaction to price was significant thus. the increase in reaction to price can improve Internet service .