دانلود رایگان مقاله ایجاد فرهنگ اعتماد به نفس

عنوان فارسی
ایجاد یک فرهنگ اعتماد به نفس: مصاحبه با شریل Adkins ساخته-سبز، مدیر عامل شرکت مری کی
عنوان انگلیسی
Creating a culture of confidence: An interview with Sheryl Adkins-Green, CMO of Mary Kay Inc.
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
6
سال انتشار
2015
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E2603
رشته های مرتبط با این مقاله
مدیریت و روانشناسی
گرایش های مرتبط با این مقاله
مدیریت نوآوری
مجله
افق کسب و کار - Business Horizons
دانشگاه
کالج بابسون، امریکا
چکیده

In addition to being a pioneer in the beauty industry, Mary Kay Inc. is a model for innovation, entrepreneurship, and empowerment. Mary Kay Inc. was founded in 1963 by Mary Kay Ash in Dallas, Texas, with a vision of inspiring women to realize their dreams and achieve success. Today, Mary Kay Inc. operates in more than 35 countries worldwide, with 3 million independent beauty consultants and over 200 premium products. Through this global network, women are empowered to explore lucrative careers and achieve true beauty from the inside out. Sheryl Adkins-Green, chief marketing officer at Mary Kay Inc., helps lead the Mary Kay culture of confidence. Sheryl manages the company’s global marketing strategy, brand positioning, new product development, advertising, digital marketing, product education, and customer insights to drive longterm growth. Sheryl has been recognized as one of the 25 most influential women in direct selling and as one of the 75 most powerful women in business by Black Enterprise magazine. She is active in nonprofit communities for at-risk children and is an advocate for women suffering from domestic violence.

آیا کسی تا به حال به شما به عنوان تهدیدآمیزاشاره کرده؟

Has anyone ever referred to you as intimidating?


No, not as a person. Someone mightthink I’ve done a lot and consider me unapproachable because of that, but it’s not usually because of anything I’ve said or done personally. Maybe my credentials are intimidating. However, when people get to know me, they don’t find that. I want to be accessible and approachable. I talk to everybody on the elevator. I schedule as many meetings as possible off the 13th [executive] floor because it gives me the chance to walk around, poke my head into people’s offices, and connect more regularly with everyone.


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