دانلود رایگان مقاله انگلیسی به سوی یک نوآوری ارتباطی - امرالد 2017

Abstract

Purpose – The purpose of this paper is to work on the relational innovation. Innovation is a key factor in understanding organizations. Emerged as a growth paradigm, it is a good indicator of their priorities. Considered in a more pragmatic way, it has been noticed that other forms of innovation linked to relationships are developing alongside the most formal technological one. Findings – Highlighted in the 1960s, administrative innovation aimed to account for the stakeholders involved and how, by modifying the relationships, they were able to change the configurations of the organization. Since then, the authors mentioned the concept of organizational innovation which has been extended and modified. The term is still being discussed, but it has already appeared in the continuation of previous research. Originality/value – The authors put forward a related and different form of organizational innovation: a relational innovation. This one seems to be linked to relational patterns of the organization. This theory paper aims to present relational innovation.

5. Conclusion

We think that the model of classical organization is gradually giving way to the appearance of structural arrangements based on transversality and a more ephemeral character. The boundaries of the organization are becoming blurred. The indistinction between the external and the internal has led researchers to take an interest in organizations that put forward “strategic options with relational dominance” (Froehlicher, 1999, 2003, p. 12). This relational transformation seems so strong that it can lead to the emergence of more relational organizations (Pauget, 2013). Highlighted in the 1960s, administrative innovation aimed to account for the games of the actors and how they were able to change the configurations of the organization by modifying the relationships.