6. Conclusion
Ecotourism is now the world’s fastest growing segment in terms of tourism. People want to experience the world but they should try to do it in a way that doesn’t affect the natural environment negatively. Thus, many conservative programs are being followed by countries that especially beneficiary of tourism. As we speak for Turkey, The Ministry of Culture and Tourism determined the Black Sea region to be developed primarily about biodiversity and ecotourism for 2023 tourism targets. In this regard, this paper aims to determine the most suitable ESs in Black Sea region of Turkey. Thus, a scientific four-step solution approach is developed for determining the ESs.
First, 14 indicators are determined for site selection, later these indicators are entered into GIS. Then criteria are prioritized by AHP and lastly, potential sites are ranked by using PROMETHEE. When we look at the site selection indicators it is seen that the factor having the highest priority is “vegetation diversity” and the lowest priority belongs to “temperature”. This means the tourists can visit the ecotourism sites regardless of the weather temperature but they are very keen on vegetation diversity meaning that they desire to see very different kinds of vegetation. In the frame of dimensions, while “land use” has the highest importance rate, lowest rate belongs to “climate” dimension. One limitation of the study can be that; these importance rates are determined by local tourism experts and they are determined especially for this area. But any research can be done with the same technique but using close outlines. As a result of the study, west of Sinop, east of Artvin are determined as very suitable locations for ecotourism among 27 alternatives. On the contrary, the middle of Trabzon and Rize are determined as unsuitable locations. Both Sinop and Artvin are small cities that have waterfalls, natural parks, wildlife ecology and rural tourism sites etc. Although these areas have more than enough resources for ecotourism, they made no headway because of ineffective publicity or less of investment.