دانلود رایگان مقاله انگلیسی مدیریت خلاقیت در ورزش - امرالد 2017

Sport has an economic and social relevance to society that is highlighted in the daily media. Increasingly there is more recognition of sport being a valuable tool that contributes significantly to people’s quality of life. However, less is known about how sport from an innovation perspective can improve the societal expectations about its role in business development and emerging technology. More information is needed about how to produce sport from an efficiency perspective in order to realize its potential in the global marketplace. Sport is present in many sectors, including tourism, fitness, health, entertainment and education, which highlight its interdisciplinary nature from a practical and academic standpoint. In addition, sport innovation is evident through organizations in the profit, non-profit and hybrid structures that make it a complex phenomenon to study. An understanding of the contextual diversity of sport means that more research is needed about the role innovation plays. This links with the importance of sport organizations in the global marketplace as they find new strategies to be sustainable. The theme of innovation applied to the sport context is important mainly due to the lack of research existing about this topic. Vanessa Ratten, has been instrumental in the development of research around sport, innovation and entrepreneurship, through her several publications about these subjects. Other researchers have followed on from her work by incorporating more entrepreneurship and innovation approaches in the context of sport.