The economic behavior of companies have great importance because these behavior have great influence on performance of firms. In Pakistan, economic behavior has hardly explored. The present study analyzed the impact of dividend yield and price earnings ratio on stock returns. The relationship between size and stock price were also determined. In present study, the data of 111 non-financial KSE listed firms for period of 1998 to 2009 have used. The advance econometrics techniques were employed for analysis and determining the relationship of these variables. The impact of dividend yield and price earnings ratio on stock returns was determined by using fixed effect model. The findings of study reveals that price earnings ratio and size of firm have significant positive impact on stock prices. There were found significant negative relationship between dividend yield and stock prices. The findings also suggests that investors can apply investment criteria that employ size of firm and price earnings ratio anomalies to earn abnormal return.
