دانلود رایگان مقاله انگلیسی ارزیابی پروژه های تکنو-کارآفرینی با استفاده از روش تحلیل سلسله مراتبی - الزویر 2018

abstract

Funding of techno-entrepreneurship projects has gained ground for the societies. Today, many governments support techno-entrepreneurship projects by using several policy tools such as incentives. Evaluating such projects is a very difficult task while a future perspective needs to be provided. In this paper, Analytical Hierarchy Process (AHP) has been used to determine to factors that should be used in evaluating the techno-entrepreneurship projects. AHP model was set up based on the experts' opinions. The model was tested with real data that contains attributes and outcomes (success/failure) of ten technoentrepreneurship projects. Subsequently, projects were ranked. It has been seen that three already failed projects were ranked at the end of the list. Thus, the proposed AHP model was verified with these findings. We have seen that target marketing strategy in business technology markets is key to success. The proposed AHP framework in this study is expected to be useful to other societies as well.

6. Discussion

Knowledge-based techno-entrepreneurship is essential for encouraging economic development in a society. Most countries foster the growth of new technology-based entrepreneurship by establishing incentive policies. These incentives cover resource supplement to augment skills and to support the project-tocommercialization process. The question of what influences the rate of success for a techno-entrepreneurship project, and how their success can be predicted, is one of the fundamental questions in societies where there are limited resources for funding them. Turkey has been one of the countries implementing direct technoentrepreneurship incentives as a national policy. Decisions for supporting an entrepreneur are done based on some factors. Decisions show its validity by the time. Some supported projects fail and some other continue with success. This paper provided a decision hierarchy for presenting a robust and valid methodology. The presented case study has shown how the proposed hierarchy works as intended. The role of market focus appeared as the leading factor. We have seen that target marketing strategy in business technology markets is key to success. Market selection criteria have the potential to be a powerful determinant of success in entrepreneurship projects. Future research can add great insight into how entrepreneurs select and target technology markets and how the reviewers perceive these targets. The proposed AHP framework in this study is expected to be useful to other countries as well.