دانلود رایگان مقاله انگلیسی مدیریت استراتژیک صنعت پتاس در روسیه - الزویر 2017

ABSTRACT

Mineral resources and the mining industry play an important role in economic development of many countries. The unique Russian mineral raw material base – phosphate and potash ore reserves in the case under consideration in this work – allows domestic mining and chemical companies not only to meet domestic demand but also to act as significant players on a global scale. Russian fertilizer companies enjoy a significant share of the global fertilizer market and have considerable strategic and social importance to the national economy. The objective of this paper is to identify and adopt the most appropriate methods and tools applicable to the peculiarities of fertilizer market and industry, as well as its highly dynamic environment. The paper briefly reviews research of strategic management in industry. We analyzed the current state of the mineral fertilizers market, identified main development trends and presented the unique characteristics of fertilizer (mining and chemical) companies in an oligopolistic market. The paper presents characteristics of industry environment using Ansoff's environmental turbulence matrix to evaluate appropriate management response and highlights the key features of fertilizer companies’ strategic management. We find the study of mineral assets, as well as event analysis to be the key elements in defining rather appropriate strategic responses of mineral fertilizer industry to its turbulent environment.

7. Summary and conclusions

The fertilizer industry is characterized by sector-specific market and industry features and high level of turbulence of its external environment. It exhibits several distinguishing features, which must be taken into account when developing the company’s strategy, e.g. oligopolistic market, institutional regulatory framework of the industry, high capital intensity of production and strategic investment, high strategic and social significance of companies creating a need for careful consideration of the interests of regional and state stakeholders. In literature there are a large number of methods and tools for strategic analysis and management. However, they are not adapted to the specificity of the particular industries. Due to this fact, it is necessary to identify and adopt the most appropriate methods and tools applicable to the peculiarities of the market and industry as well as highly dynamic environment. We determined characteristic features of the oligopolistic fertilizer market using Porter's model, analyzed the issue of strategic management in highly turbulent environment and determined the turbulence level for Russian fertilizer companies using the approach of Ansoff. We suggested a systematized scheme of strategic management methods applicable to mining and chemical companies. As an example, we presented the analysis of mineral assets and event analysis. The analysis of mineral assets was carried out for the Russian potash industry. For fertilizer companies, based on mineral resources, analysis of the structure of mineral assets as an element of strategic analysis is extremely important. In addition to mineral assets analysis, it is important that companies in the mining and chemical industry conduct event analysis. The potash industry was chosen as an example. Event analysis of the market of potash fertilizers allows us to formulate assumptions about the most probable market reaction in response to specific changes in the environment. Along with the above presented researches and results, successful operation of Russia fertilizer companies requires not only the application of the above presented methods but also modifications of the strategy in response to changing market and industry situation.