دانلود رایگان مقاله باشگاه های ورزشی و رسوائی درس حکومتی

ABSTRACT

This case study is based on actual events surrounding the 2011–2012 scandals relating to the use of performance enhancing drugs in two high profile sporting clubs in Australia: the Cronulla Sharks Rugby League Club and the Essendon Football Club. Both clubs were handed down sanctions that included fines and suspension of their respective senior coaches and players. The case explores events leading up to the scandal and its aftermath. The case includes a series of questions that can be used to stimulate class discussion in areas of governance, ownership structure, drugs in sport and stakeholders. It also includes ideas for more in-depth discussion of issues relating to the commercialisation of sport and shortcomings in governance with supporting references from academic and practitioner related articles. The case is ideal for any later year undergraduate or postgraduate courses with a business, strategy, sports management, or accounting focus.

4. Conclusion

The Cronulla Sharks and Essendon supplement scandal cases are very similar and have highlighted that the linchpin was not failings in corporate governance in the traditional sense, but instead a general lack of communication between the board and senior management and a lack of internal controls. What is clearly required is a culture of transparency and openness. Members and supporters demand this environment and sporting clubs have a responsibility to operate at high standards. In both cases, it appears that the clubs lost sight of the real reason why they play sport and why they are supported with great passion by their fans. If these cases serve as an example to all Australian sporting clubs that poor management practices are unacceptable then all sporting bodies will be better off. Only time will tell whether lessons have been learnt through these scandals. In essence, all sports are driven by an objective to improve and eventually be successful. Sport allows athletes to work in teams and compete against their peers. Players have an opportunity to build life-long bonds with others, forming building blocks for life and more. It is therefore crucial that good management practices be established to create a level and safe playing environment for all to operate in.