دانلود رایگان مقاله انگلیسی اولویت بندی ترجیحات شهروندان در استفاده از خدمات موبایلی دولت: رویکرد AHP - امرالد 2017

Abstract

Purpose: The identification of key criteria that influence citizens’ preferences for using mgovernment services, prioritization of these criteria, and making them consistent with the development of m-government services can improve the relationship of the government with citizens and vice versa. To increase the usage number of m-government services users, the study investigated and prioritized the criteria that influence the usage of m-government services in the United Arab Emirates (UAE) using the technology acceptance model (TAM) and diffusion of innovation (DOI) theory, along with external variables of perceived security and perceived privacy. Design/methodology/approach: A quantitative approach has been applied using a questionnaire with a nine-point scale for collecting data. The analytic hierarchy process (AHP) approach has been deployed to structure and prioritize citizen’s preferences as well as select users of the Ministry of Interior (MOI) application. Findings: The results of the data analysis showed that the first criteria, which refer to intention to use m-government services, were ease of use and perceived security and were given the highest priority, and the criterion of observability was given the lowest priority. Originality/value: This study integrates DOI theory and TAM theory with other external variables such as perceived security and perceived privacy to develop a conceptual framework. AHP has been used to structure and prioritize the main criteria and sub criteria of m-government services. The results can assist the m-government decision-makers and software developers in focusing on the criteria that should be considered for the development of m-government services.

Conclusion

The expansion of Internet sources made the use of mobile phones more prevalent. At the government level, technology has a significant influence on the informational network, which is integrated centrally for people living in the country. M-government, through which information and knowledge are transmitted to people in society who own mobile phones and have access to Internet technology, is complementary to e-government. This paper was focused on finding out the key critical factors that influence citizens’ preferences for using mgovernment services in the UAE using DOI and TAM theories with the external variables of perceived privacy and perceived security. AHP was used to validate and prioritize the key criteria that affect the use of m-government services. Users of MOI mobile applications have been selected to judge upon their preferences according to the main and sub-criteria founded from the literature review.