دانلود رایگان مقاله انگلیسی اثرات طولی بین المللی بر عملکرد شرکت: نقش مدرن توانایی بازاریابی - الزویر 2018

عنوان فارسی
اثرات طولی بین المللی بر عملکرد شرکت: نقش مدرن توانایی بازاریابی
عنوان انگلیسی
The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
12
سال انتشار
2018
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
نوع مقاله
ISI
نوع نگارش
مقالات پژوهشی (تحقیقاتی)
رفرنس
دارد
پایگاه
اسکوپوس
کد محصول
E10137
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
بازاریابی، مدیریت عملکرد
مجله
مجله تحقیقات تجاری - Journal of Business Research
دانشگاه
Helzberg School of Management - Rockhurst University - USA
کلمات کلیدی
بین المللی شدن، قابلیت بازاریابی، تجزیه طولی، عملکرد شرکت، ریسک شرکت
doi یا شناسه دیجیتال
https://doi.org/10.1016/j.jbusres.2018.08.014
چکیده

ABSTRACT


Firms seek to gain global competitive advantages via strategic international expansion targeting long-term performance improvements. This long-term perspective of the role of internationalization, however, is largely understudied in the literature. Exploring the longitudinal effects of internationalization on the firm is essential to explaining and understanding this widely adopted strategic option. This study adopts a PVARX method and maps out the time-series impact of internationalization on both firm financial returns and risk. These relationships are further explored by examining the moderating effects of firm marketing capability, one of the most powerful drivers leading to market advantages. The results demonstrate that high marketing capability assists international expansion to produce better outcomes over an extended period of time but low marketing capability does not produce these positive outcomes.

نتیجه گیری

Conclusion


Our research makes the first attempt to model the longitudinal relationship between internationalization and performance into a moderated framework based on the firms' marketing competency. This approach is necessary to reveal the authentic power of international diversification along the time line, which has been largely neglected in the extant literature. The moderated framework significantly enriches the time-series relationships because our results clearly demonstrate the varying effects of internationalization on firm performance. For high marketing capability firms, internationalization may yield long-term beneficial results but for low marketing capability firms, firms' international expansion may not be effective in helping the firm achieve performance. Our research considers both financial returns and risks when examining this relationship and we find that the significance of marketing capability in driving internationalization's long-term effects is consistent across firm performance measures.


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