- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Firms seek to gain global competitive advantages via strategic international expansion targeting long-term performance improvements. This long-term perspective of the role of internationalization, however, is largely understudied in the literature. Exploring the longitudinal effects of internationalization on the firm is essential to explaining and understanding this widely adopted strategic option. This study adopts a PVARX method and maps out the time-series impact of internationalization on both firm financial returns and risk. These relationships are further explored by examining the moderating effects of firm marketing capability, one of the most powerful drivers leading to market advantages. The results demonstrate that high marketing capability assists international expansion to produce better outcomes over an extended period of time but low marketing capability does not produce these positive outcomes.
Our research makes the first attempt to model the longitudinal relationship between internationalization and performance into a moderated framework based on the firms' marketing competency. This approach is necessary to reveal the authentic power of international diversification along the time line, which has been largely neglected in the extant literature. The moderated framework significantly enriches the time-series relationships because our results clearly demonstrate the varying effects of internationalization on firm performance. For high marketing capability firms, internationalization may yield long-term beneficial results but for low marketing capability firms, firms' international expansion may not be effective in helping the firm achieve performance. Our research considers both financial returns and risks when examining this relationship and we find that the significance of marketing capability in driving internationalization's long-term effects is consistent across firm performance measures.