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This paper describes one large multi-annual research project–CaliBRANDO–about subjective wellbeing in a developing country. CaliBRANDO is a life satisfaction measurement system implemented in Cali, the third largest city in Colombia, South America. Data have been collected annually since 2014 and aim at collecting comprehensive temporal information about individual-level subjective wellbeing and its relationship with government performance. CaliBRANDO is the only study in Colombia that measures subjective wellbeing in a large city in this way. This paper presents the methodology followed in the study and discusses the relevance of the data collected.
CaliBRANDO is a survey conducted annually by the Observatory of Public Policies (POLIS) of Universidad Icesi since 2014. This survey measures life satisfaction and is the only study in Colombia created with the main objective of measuring subjective wellbeing. CaliBRANDO is representative in terms of the city´s gender distribution, socioeconomic strata and race/ethnicity composition. Surveys are conducted via face-to-face interviews with adults (18 and older) by trained pollsters in 53 locations across the city. To ensure data quality, during fieldwork there are four pollsters’ supervisors present. Informants are randomly selected. Respondents are approached by explaining the objective of the study, assuring confidentiality, and emphasizing that the data will be used for academic purposes. In addition, it is made clear to respondents that they could stop the survey at any time and participation is voluntary. Respondents are measured during the survey in terms of their weight, height and abdominal circumference. For this purpose, each pollster has an electronic scale and a meter tape.
CaliBRANDO uses a stratified multi-stage sampling system; every year about 1200 surveys are completed. Information is collected in eight areas: sociodemographic information, life satisfaction, educational attainment and expectations, employment and job quality, income and living standards, health, satisfaction with government performance, and satisfaction with personal domains. The next section explains each area in detail.