5. Discussion and conclusion
Crowdfunding represents a novel way for founders to raise capital for a wide variety of projects. Given its rapid rise, the dynamics of crowdfunding have been largely unstudied. This paper offers some exploratory insights into how crowdfunding works. Projects generally succeed by small margins, or fail by large ones. Social capital and preparedness are associated with an increased chance of project success, suggesting that quality signals play a role in project outcomes. Geography also appears to be linked to the nature and success rates of projects. Finally, the vast majority of founders attempt to deliver products promised to funders, but relatively few do so in a timely manner, a problem exacerbated in large or overfunded projects. While these results are intriguing, they represent only a first foray into the phenomena of crowdfunding, and they have a number of limitations. First, this paper only addresses reward-based and patron-based crowdfunding, rather than equity or other forms of investment model crowdfunding. Scholars have argued that the motivations of backers who act as patrons and customers are similar to those of investors (Agrawal et al., 2010), but there are likely to be differences in how these crowdfunding markets operate. The future regulation of equity crowdfunding, the design decisions made by crowdfunding sites, and other developments are also likely to further evolve crowdfunding in ways that may change the dynamics between investors and backers. Additionally, crowdfunding may be a phenomenon of short-lived importance. Currently, many industry observers believe that crowdfunding will grow in importance for new ventures, especially with the legalization of equity crowdfunding in the US (Espositi, 2012; Karabell, 2013). However, even if crowdfunding continues to make up a small proportion of new venture funding, the results of this exploratory study suggest that a number of findings should be of interest to entrepreneurship scholars.