6. Discussion and implications
6.1. Academic implications The discussion is organized around the research aims. The conceptual model proposed has been validated. EE is considered to be a process associated with those in charge of the export activity through which they decide when (speed), how (degree) and where (scope) the firm is going to develop its export activity. According to the basis of the RBV and the contingency approach, in this process both internal and external factors of the organization intervene. Among the internal factors, those which are personal – in our case the attitude of the export managers: export commitment – and the resources associated with experience and structure are essential to drive the export entrepreneurship. Among the external factors, the industry’s competitive intensity and the market distances also have an important effect on EE. The influence of these internal and external factors explain an EE variance of 41.5% (R2 = 0.415). Some implications arise from focusing on the relationships between the variables and taking the global model as a reference.