Relationship through product and service:
Customer Relationship Management (CRM) has taken marketing to greater heights. Customer as a spokesman is becoming the key objective. Relationship marketing is a blend of product, quality and services. To achieve effective relationship marketing, all the three factors will play a role All said and done, a customer’s interpretation of their experience will be largely influenced by what they can buy, what procedures they have to follow, what rules may govern them, and what people may be reachable if and when they want personal contact. Customer experience is delivered first-and-foremost by the ‘product’ itself; hence it has to be good.
