دانلود رایگان مقاله انگلیسی مسئولیت اجتماعی شرکت در شرکت های مشترک بین المللی - الزویر 2018

ABSTRACT

This study aims to investigate organizational characteristics and develop a framework relating to corporate social responsibility (CSR) practices of international joint ventures (IJVs) established in the South Korean market. Based on institutional and stakeholder theories, regression analyses produced a framework facilitating a better understanding and identification of factors that drive CSR in local markets. Consumers, competitors, and non-governmental organizations (NGOs) were discovered to be primary determinants of responsible behaviors. Additionally, some significant differences were found with respect to CSR related to IJV’s formative characteristics. This study contributes to furthering knowledge of IJVs and CSR, as well by providing some practical implications for organizations pursuing international markets.

Conclusion

The lack of existing research on IJVs in relation to CSR activities is noticeable and we are hopeful this study will spur new focus on this area. From a theoretical standpoint, this study contributes to stakeholder theory by identifying key determinants promoting CSR behavior in IJVs. Stakeholders surrounding business settings can exert huge pressure on a firm’s CSR activities by directly controlling the use of organizational resources and by imposing indirect effects on foreign-local collaborative formations (i.e., IJVs) (they are re-arranged as primary and secondary stakeholders in our study). In addition, their power can be an important institutional environment within which they are running their business. Thus, the impetus of CSR activities from an IJV can relate to the desires and demands of the local primary and secondary stakeholders, but a problem is that no one firm possesses sufficient resources to meet all requirements by these stakeholders. Due to this, stakeholder influence often imposes serious institutional dilemmas to MNE subsidiaries including IJVs. In this manner, this study lends credence to differing IJV behaviors. That is, the perspective that CSR is a corporate cost is abundant in international business literature and is oftcited in terms of MNE failures and responses to public relations issues. However, this study suggests that, even though IJVs can be used as a vehicle to overcome some of the more common issues of foreignness and lack of knowledge, there still exist strong motivations to act in an appropriate manner and to pursue ethical behavior.