دانلود رایگان مقاله انگلیسی حمایت از مصرف کننده در تجارت الکترونیک - 2017 unctad

This note considers consumer protection challenges in electronic commerce (e-commerce) such as the information provided by businesses, unfair commercial practices, unfair contract terms, online payment security, data protection and privacy, dispute resolution and redress and cross-border online transactions. It provides information on recent developments and international instruments applicable in these areas. It looks into policy measures to build consumer trust in e-commerce, including appropriate laws and enforcement, consumer education, good business practices and international cooperation. The note also refers to the role of UNCTAD in building the capacities of consumer protection authorities and facilitating international discussions.

C. Good business practices

63. To complement the efforts of Governments and civil society to build trust in e-commerce, businesses must also play an important role. There is a need for better business practices to enhance consumer trust, especially in cross-border e-commerce. Businesses may respond to such needs by engaging in self-regulation, trustmarks, codes of conduct and best practices. 64. The Better Business Bureau promotes good business practices and self-regulation in the field of consumer protection and is especially active in e-commerce. Its code of business practices includes eight principles – build trust, advertise honestly, tell the truth, be transparent, honour promises, be responsive, safeguard privacy and embody integrity – and its ratings contribute to consumer trust in the digital market . 65. The field in which self-regulation has perhaps yielded the most tangible results is that of advertising. There are multiple initiatives in developed countries, such as the codes adopted by the European Advertising Standards Alliance (see http://www.easa-alliance.org) and the Self-Regulatory Principles for Online Behavioural Advertising in the United States . In addition, the Network of the Latin American Self-regulation Advertising Organisms was created in 2007 to promote responsible advertising and freedom of speech .