Traffic collisions and fatalities during the holiday festive periods are apparently on the rise in Alberta, Canada, despite the enhanced enforcement and publicity campaigns conducted during these periods. Using data from 2004 to 2008, this research identifies the factors that delineate between crashes that occur during public holidays and those occurring during normal weekends. We find that fatal and injury crashes are over-represented during holidays. Amongst the three risky behaviors targeted in the holiday blitzes (driver intoxication, unsafe speeding and restraint use), non-use of restraint is more prevalent whereas driver intoxication and unsafe speeding are less prevalent during holidays. The mixed results obtained suggest that it may be time to consider a more balanced approach to the enhanced enforcement and publicity campaigns.
