- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Businesses have many opportunities to foster sustainable peace. To illustrate the possibilities and limits of businesses reducing violence, we describe the case of ABN AMRO in Brazil and its social program in Novo Lino, one of the poorest municipalities in the country characterized by high levels of violence toward children. With ABN AMRO’s support, Novo Lino was able to significantly improve the living conditions of abused children assisted by the social project and raise awareness of children’s rights protection. However, despite the corporation’s efforts, the project ended after ABN AMRO withdrew its financial support. This case study intends to stimulate discussion on the roles and possibilities of corporations in the social context of extreme poverty. We conclude that businesses need to adopt an integrated approach that simultaneously addresses the several factors related to extreme deprivation and reduces the likelihood of violence in situations of extreme poverty.
5. Conclusion and lessons learned
This case is an example of a well-intentioned corporation that attempted to reduce children’s rights violations in an impoverished region but was not capable of maintaining positive results in the long term. What could have been done, if anything, to ensure the enduring success of projects located in areas with the worst problems? What are the possibilities and limits of corporations in fostering sustainable peace in the poorest regions? The relevant literature provides a framework that illuminates how business can foster sustainable peace, especially in very impoverished areas.