Abstract
Focusing on the assumption that both physical and cognitive activities may be substituted by Artificial Intelligence, Machine Learning, and Robotics, this study explored the role of Artificial Intelligence (AI) in Digital Marketing utilizing a descriptive research technique. An examination with professionals from various sectors linked to marketing and AI reveals that AI has an influence on marketing operations and will have a greater impact in the future. By integrating new data-driven methods to digital marketing strategies, exponential technical advancement provides chances for strategic edge. By identifying lessons from vast volumes of produced data, Machine learning (ML) can forecast future events and aid decision-making. This feature has a significant influence on and simplifies businesses' strategic decision-making processes. As per the study needs assessment, little is known about marketers' attitudes towards, and understanding of, ML technologies, as well as their uptake and use to support operational and strategic administration. Intelligent robotics and technologies are ideal for internet marketing. Everyone agrees. They can determine what consumers want, customize offers, simplify content creation, gather vast quantities of data, and apply it to business choices.
6. Conclusion
Based on the data gathered from both the researched papers and the interviews conducted as part of this study, it is determined that AI will have a greater influence on the future of marketing and that even SMEs can adopt AI. Companies who are currently performing marketing operations without the use of AI-based technologies must brace themselves for transformation. Creating training for a successful AI strategy in marketing is only possible if there is a solid technical (technology, data, and procedures) and organizational foundation (people, skill and culture). In this research we examine Machine Learning driven analytical tools in digital marketing and we study about the relationship between artificial intelligence and digital marketing and Last in this paper we explain Robots and digital marketers work well together.
