5. Discussion, implications, and conclusions
5.1. Discussion of major findings Strategy traditionally relies on the notion that competitive advantage is attained through the superior combination of product factors (Barney & Zajac, 1994; Porter, 1998; Schumpeter, 1942). This case study shows that the idiosyncrasies of a sport-based industry cluster generate constructive interactional approaches based on amiability. Interorganizational behavior is no longer forged by hostile and destructive attitudes towards other market actors but rather by friendly and constructive interaction approaches (Zuckerman & Sgourev, 2006). These attitudes favor citizenship arising from collaboration and cooperation as a means of achieving innovation (Autry et al., 2008; Dyer & Singh, 1998). These findings contribute to the theory in innovation management and economic geography.