BENEFITING FROM BUSINESS FAILURES
Can entrepreneurs benefit from failure? If so, more proactively, how can they use failure systematically? This paper studies this simple question. In orderto answer the question, we begin introducing the existing ideas on failure that abounds in at least four categories: (1) why we learn from failure; (2) how we learn from failure; (3) what we learn from failure retrospectively; and (4) how we use failure prospectively. We then present detailed research questions designed to fill gaps in existing ideas on failure management.
