- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
A startup company in Florida, called World Response Group (WRG), developed an unusual woven mat for the horticulture industry that was made from all-natural fibers. Horticulture growers in the U.S. produce hundreds of millions of potted plants each year. The product, called SmartGrow, dramatically reduced weed growth in potted plants and simultaneously provided important nutrients—all with no chemicals. SmartGrow materials and manufacturing expertise were available in China and India. As the company grew, the managers and board members talked frequently about organization structure. Two schools of thought emerged. One group wanted to import raw materials into the U.S. for manufacturing by WRG and thereby have direct control over manufacturing, marketing, and sales. These functions would be departments within WRG. The second group wanted to import already manufactured and packaged products from overseas, outsource marketing to an agency, and hire a horticulture distribution company to handle sales. The second group pushed the concept that no one within the company would ever touch the product. Nor would there be functional departments for manufacturing, marketing, and sales.