7. Conclusions and new directions
In this review, we have sought to provide avenues for alternative directions in qualitative research in sport management. Moreover, we have articulated our reasons why we believe that we need to promote such change. Our snapshot of 2011– 2013 provides an overview of reasonably recent offerings in our area. Clearly, there are multiple reasons for staying with the tried and tested versions of qualitative research that dominate our field. Yet, we argue that in order to develop our field, we need to challenge our thinking and embrace some alternative methods, some of which we present here.