- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Driverless cars are seen as one of the key disruptors in the next technology revolution. However, the main barrier to adoption is the lack of public trust. The purpose of this study is to investigate the key factors influencing the adoption of driverless cars. Drawing on quantitative evidence, the study found that the ability of the driverless car to meet performance expectations and its reliability were important adoption determinants. Significant concerns included privacy (autonomy, location tracking and surveillance) and security (from hackers). The paper provides implications for firms developing the next generation of car features and early implementation sites.
5. Discussion and conclusion
The research made an important theoretical contribution by informing understanding on the key factors impacting on trust in driverless cars. It does so by integrating the literatures on technology adoption and driverless cars. In so doing, it identified key factors influencing driverless car adoption including performance expectancy, reliability, security, privacy and trust. The research identified the situations when people are most likely to adopt driverless cars. These included closed environments, finding a carpark, public transport with a chaperone and on highways where drivers can then take full control. This research had a focus on closed environments. Specifically, it surveyed students and staff in a university campus where driverless cars will soon be implemented to transport passengers to the nearly train and bus stops. Unlike previous research which evaluated trust throughout an entire nation, this research makes an important contribution in focusing particularly on a closed environment. This has important implications for the implementation, messaging and strategies to boost the use of such cars in these closed environments.