دانلود رایگان مقاله انگلیسی تجارت اجتماعی: بررسی سیستماتیک و ترکیب داده ها - الزویر 2018

ABSTRACT

Social commerce contributes multi-disciplinary knowledge concerning psychology, sociology, computer science, and marketing in business. Its development complicated due to various fields involved that range from arithmetic patterns to marketing management. In this study, we conduct a systematic review of social commerce research by synthesizing 407 papers from academic publications between 2006 and 2017. This study focuses on three overarching questions: (1) What is current social commerce research? (2) Which research methods have been used in social commerce? (3) What are some potential areas for social commerce research in the future? We delineate the various facets of social commerce – definitions, differences, types and technologies, challenges and benefits, models and frameworks – in an all-encompassing taxonomy that enables us to answering the first question. To solve the second question, we applied different methods and techniques. Finally, we offer guidelines on the directions for future research, and intend that this work will serve as a roadmap for understanding the research literature within the field of social commerce.

Conclusion

Over the last decade, social commerce has developed with increasing social and economic impact around the world. The goal of this research has been to provide a systematic literature review based on the analysis results of 407 academic publications on social commerce since 2006. We proposed a systematic method by using a synthesis and a taxonomy of social commerce for this study. In order to understand social commerce, we laid out three research questions: What is social commerce (RQ1)? Which research methods have been used in social commerce (RQ2)? And what are potential areas for social commerce research in future (RQ3)? For RQ1, we used a taxonomy to delineate the different facets of social commerce: definitions, differences, types and technologies, challenges and benefits, models and frameworks. We also defined social commerce with several broad dimensions. For RQ2, we found that quantitative methods have been the prevalent research methods used in social commerce research. They include: surveys, 50.1%; math modeling, 8.6%; experiments, 4.9%; and longitudinal studies, 2.0%. Qualitative methods were less used but still present. They include: conceptual development, 11.8%; reviews, 5.7%; and narrative analysis, 1.2%. Some other methods have also been used including: technology design, 4.7%; case studies, 8.4%; and mixed methods, 2.7%. Finally, for RQ3, on the basis of our systematic review, we proposed a future research agenda on social commerce. We hope this will guide researchers going forward.