دانلود رایگان مقاله سیاست های پویای بهینه برای برنامه ریزی تولید و بازاریابی یکپارچه در بازار های کسب و کار به کسب و کار

abstract

This work develops optimal dynamic policies for integrated production and marketing planning in a vertically decentralized single-manufacturer and single-retailer channel over a multi-period planning horizon, subject to deteriorating goods and a multivariate demand function. This work formulates the discount profit maximization problem, and provides inter-enterprise dynamic joint decisions for retail price and replenishment schedule/quantity using a calculus-based formulation combined with dynamic programming. Additionally, two alternatives for doing business, namely, retailer-managed inventory with a price-only contract and vendor-managed inventory (VMI) with a consignment contract, are applied to business-to-business traditional marketplaces (TMs) and electronic marketplaces (EMs), respectively. Numerical results demonstrate that solutions generated in EMs outperform those in TMs in terms of maximizing channel-wide total discount profits and those of manufacturer and retailer. Further, analytical results show that the proposed policy under VMI with a consignment contract in EMs significantly increases system efficiency and simultaneously achieves Pareto improvements using an extra one-part tariff for the decentralized channel.

6. Concluding

remarks This work summarizes emerging research on managing a vertically decentralized single-retailer and single-manufacturer multi-period channel that produces and sells deteriorating goods in a marketplace. This work formulated four decision models for decentralized channel coordination under RMI with a PO contract and VMI with a consignment contract in B2B EMs and TMs, respectively. Numerical results show that solutions generated in the EM outperform those in the TM in maximizing channel-wide total discount profits and those of manufacturer and retailer. Further, the proposed policy under VMI with a consignment contract in the EM significantly increases system efficiency (i.e., channel-wide total discount profit), and simultaneously achieves Pareto improvements using an extra one-part tariff: slotting allowance for the vertically decentralized channel. A natural extension of this work is to adjust the model to consider additional demand and deterioration functions, such as uncertain demand and fuzzy-modeled deterioration. Furthermore, future studies can focus on multiple retailers and/or suppliers.