دانلود رایگان مقاله انگلیسی نقش مؤثری از اعتماد در تجارت الکترونیک کسب و کار به کسب و کار - الزویر 2017

عنوان فارسی
نقش مؤثری از اعتماد در تجارت الکترونیک کسب و کار به کسب و کار
عنوان انگلیسی
The moderating role of trust in business to business electronic commerce (B2B EC) adoption
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
13
سال انتشار
2017
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
نوع مقاله
ISI
نوع نگارش
مقالات پژوهشی (تحقیقاتی)
رفرنس
دارد
پایگاه
اسکوپوس
کد محصول
E9304
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
مدیریت کسب و کار، تجارت الکترونیک
مجله
کامپیوترها در رفتار انسان - Computers in Human Behavior
دانشگاه
School of Business - Jadara University - Irbid - Jordan
کلمات کلیدی
B2B EC، اعتماد، تئوری اینرسی، TOE ،DOI، اردن
doi یا شناسه دیجیتال
http://dx.doi.org/10.1016/j.chb.2016.11.040
۰.۰ (بدون امتیاز)
امتیاز دهید
چکیده

abstract


This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC. An interactionist model among trust and technological, organizational, and environmental factors was developed. A survey of 239 supply chain managers in Jordan was used to test the proposed model. Analyzed data shows that the moderating impact of trust was significant in one path, which was perceived desirability (stemming from the diffusion of innovation theory and representing the technological view). Trust did not moderate the impacts of organizational and environmental variables. The findings provided insights into how existing relationships between trading partners may not be flexible enough to absorb new technology. In a context in which trust beliefs are well established and critical such as Jordan, the flexibility of firms in responding to adoption motivations may be hampered rather than enabled.

بخشی از متن مقاله

8. Limitations and future research


In interpreting the research results, keeping several issues in mind is important, as no research exists without limitations. This study presumes that inter-organizational rigidities and the preference of interpersonal relationship are embedded in a high level of trust. Future studies might look into the moderating role of other indicators of inter-organizational inertia such as network age, network size, and status position in network. Additionally, because trust as antecedent of organizational behavioral is less pronounced in a large body of the literature, the human element might mediate the influence of trust. Further research is definitely required to enhance and verify the validity and applicability of this outcome by applying it in different contexts.


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