دانلود رایگان مقاله انگلیسی نقش مؤثری از اعتماد در تجارت الکترونیک کسب و کار به کسب و کار - الزویر 2017

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عنوان فارسی

نقش مؤثری از اعتماد در تجارت الکترونیک کسب و کار به کسب و کار

عنوان انگلیسی

The moderating role of trust in business to business electronic commerce (B2B EC) adoption

صفحات مقاله فارسی

0

صفحات مقاله انگلیسی

13

سال انتشار

2017

نشریه

الزویر - Elsevier

فرمت مقاله انگلیسی

PDF

نوع مقاله

ISI

نوع نگارش

مقالات پژوهشی (تحقیقاتی)

رفرنس

دارد

پایگاه

اسکوپوس

کد محصول

E9304

رشته های مرتبط با این مقاله

مدیریت

گرایش های مرتبط با این مقاله

مدیریت کسب و کار، تجارت الکترونیک

مجله

کامپیوترها در رفتار انسان - Computers in Human Behavior

دانشگاه

School of Business - Jadara University - Irbid - Jordan

کلمات کلیدی

B2B EC، اعتماد، تئوری اینرسی، TOE ،DOI، اردن

doi یا شناسه دیجیتال

http://dx.doi.org/10.1016/j.chb.2016.11.040

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چکیده

abstract

This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC. An interactionist model among trust and technological, organizational, and environmental factors was developed. A survey of 239 supply chain managers in Jordan was used to test the proposed model. Analyzed data shows that the moderating impact of trust was significant in one path, which was perceived desirability (stemming from the diffusion of innovation theory and representing the technological view). Trust did not moderate the impacts of organizational and environmental variables. The findings provided insights into how existing relationships between trading partners may not be flexible enough to absorb new technology. In a context in which trust beliefs are well established and critical such as Jordan, the flexibility of firms in responding to adoption motivations may be hampered rather than enabled.

بخشی از متن مقاله

8. Limitations and future research

In interpreting the research results, keeping several issues in mind is important, as no research exists without limitations. This study presumes that inter-organizational rigidities and the preference of interpersonal relationship are embedded in a high level of trust. Future studies might look into the moderating role of other indicators of inter-organizational inertia such as network age, network size, and status position in network. Additionally, because trust as antecedent of organizational behavioral is less pronounced in a large body of the literature, the human element might mediate the influence of trust. Further research is definitely required to enhance and verify the validity and applicability of this outcome by applying it in different contexts.

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