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Part III: Market niche model framework for strategic management
The third part of the thesis will be centered on model construction and theory. The first chapter of the third part deals with model building as a framework for theory construction. The second chapter, which represents the core of the thesis, creates the model of market niches which can serve as the framework for a strategic management theory of market niches. This model of market niches represents a synthesis of the key findings from the previous two parts and looks to achieve a high level of validity and limitation of the number of cases in the application of niche strategies in strategic management.
The main purpose of developing new models and theories is in achieving scientific progress, which can be described as the accumulation of scientific knowledge, where scientific progress is achieved when there is more knowledge at the end of a specific scientific process than at its beginning.385 Text Scientific progress, models and theories go hand in hand, but there is still a lot of controversy surrounding the question what constitutes a scientific model or theory because there is little consensus when discussing what and how models could or should look like.
The focus of the first chapter is to clarify some basic questions about scientific models as a framework for theory construction, which will enable the market niche model construction in the second part of the chapter. Chapter III.1 is therefore structured into three parts, which are aimed toward the first goal of the third part (see figure III-1).